May 16, 2002

True Circuits Reports Success from Seventh World® Ad Campaign, Begins Public Relations Program


Supporting Seventh World's Ongoing Advertising Campaign for True Circuits, Valley PR Signs on to Drive Public Relations

LOS ALTOS, California - True Circuits, Inc. (TCI), a leading provider of mixed-signal intellectual property (IP) for the semiconductor and systems industries, announced today that it has selected Seventh World of Mountain View, CA as its agency of record for development of its new ad campaign and ongoing public relations services. ValleyPR will partner with Seventh World as its associate to supply public relations services.

Stephen Maneatis, True Circuits' Chief Executive Officer, noted, "Advertising with Seventh World has already helped us increase awareness for our new line of innovative PLL designs with our prospects and customers. As a result, we have signed on again with Seventh World to produce a new series of ads and to start a public relations program with their affiliate, ValleyPR. We are pleased that the two groups are working together to coordinate our advertising and public relations activities."

"Seventh World is pleased to continue to be part of True Circuits' marketing team and help them with their corporate identity, web presence and advertising message development," remarked Paul Draper, principal and creative director, Seventh World. "We are also delighted that we will continue to work with such an exciting and innovative semiconductor IP Company on new and creative advertising, marketing, and public relations activities. Our association with well-respected ValleyPR only promises to further enhance our mission to spread the word about TCI both as a company and for its robust and proven PLL designs to the semiconductor design community."

About True Circuits
True Circuits, Inc. develops and markets a broad range of PLLs and other mixed-signal designs for ICs for the semiconductor, systems and electronics industries. TCI's reputation is built on providing quality standardized and full-custom PLLs and other mixed-signal designs to the world's most demanding customers. TCI's design and simulation tools, and its close association with the world's leading silicon fabrication vendors, allow it to produce new and innovative designs for advanced processes quickly and reliably.

True Circuits is located at 4962 El Camino Real, Suite 206, Los Altos, Calif. 94022, and on the web at www.truecircuits.com.

About Seventh World
Seventh World, a cross-media communications company based in Mountain View, Calif., in the heart of Silicon Valley, is a creative agency dedicated to providing unique, high quality creative marketing services for hightech, biotech and the consumer and retail markets. Seventh World services include client-marketing solutions for print, internet, and electronic media.

Seventh World is located at 268 Castro Street, Mountain View, Calif. 94041. For more information, call Paul Draper at (650) 965-7700, visit www.seventhworld.com or email at Info@seventhworld.com.

For more information, contact:
John Maneatis
True Circuits, Inc.
(650) 691-2500
maneatis@truecircuits.com


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